From Setbacks to Success

January 31, 2025

From Setbacks to Success: My Goal Setting Journey, Part 1.

Author: Katie Koglman

It’s 2025, and I am coming off a year that fell short of my fundraising goals. Personally, this is very disappointing – because I like to win. Professionally, it ignites a fire in me to be better next year. There were many factors that contributed to the decline in fundraising revenue; death, economic uncertainty, and some high dollar “not this year” answers from otherwise faithful corporate donors.

As I reflect on my own involvement, I question my role in the defeat. Did I ask enough? Did I stay focused? Can I say, I did everything in my power? The honest answer is no. I did A LOT, but I did not do everything in my power. Early in 2024, I set goals, and I stayed focused and on track until about May …then I got lazy in tracking and measuring my goals.

I will not let that happen in 2025, and I will be accountable to you. I will update you on my goal progress in June 2025 and December 2025!

I use a goal framework based partly on the book The 12 Week Year by Brian P. Moran. Not exactly how he does it, but a hybrid for sure. I start with a list of 30 things that I want in the coming year. This list of 30 is a combination of a brain dump and visioning exercises that I do annually. I write them all down and revisit them daily. This helps me clarify – turning dreams into reality with action items. The list is a combination of personal and professional items, like:

1. I want to hit 100% of our fundraising goal.

2. I want to gross $12,000 on the Wacky, Quacky Duck Derby.

3. I want to build a great bond with my granddaughter.

4. I want to retire in 10 years.

5. I want to continue to grow relationships in Holmes County and the four corners of Wayne County.

And 25 more things that I want. This helps you turn what you want into actionable SMART goals. A SMART goal is:

Specific: Your goals should be clear and well-defined. Avoid vague or general statements. Instead of saying “I want to continue to grow relationships in Holmes County” say “I want to meet at least 12 new contacts in Holmes County” or “I want to attend an event weekly in Holmes County”

Measurable: How will you track your progress? Set quantifiable targets that allow you to monitor your achievements.

Achievable: Set challenging but realistic goals. Avoid setting yourself up for failure by aiming too high. Break down large goals into smaller, more manageable steps.

Relevant: Ensure your goals align with personal or organizational mission

Time-bound: Set deadlines for your goals.

Now this is where I use items from the 12-week year: I look at my list of 30 and decide which 3-5 to focus on for the next 12 weeks and set up my actionable plan. I will use the Wacky, Quacky Duck Derby goal as an example and show you what my plan looks like. By increasing the amount of money we raise on the duck derby, this also grows our overall market share of donors.

Weekly, I look at the goal and create tasks for that week, then report on my progress at our weekly staff meetings. On Fridays, I update the next week’s task plan, sometimes based on my schedule, and what I have time to accomplish. It is vital that you have someone who you are accountable to with your goals. At the staff meeting, we report where we are on the goal, what we are behind on and where do we need help. This is a great way to stay on track.

Now, with you as a new accountability partner, let’s see if I can achieve this goal! Join me on this journey! Comment with one of your goals for the upcoming next 12 weeks. Stay tuned for Part 2 – I will update you on my progress and I want to hear how you have been staying on track too!

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Why we stay nonpartisan

By Katie Koglman • October 7, 2026

United We Help: Why United Way Wayne and Holmes Stays Nonpartisan Turn on the television. Scroll social media. Check your mailbox. Election season brings a steady stream of political messages, each competing for our attention and asking us to choose a side. It can be overwhelming, especially when you are trying to separate facts from opinions and decide whom to trust. At United Way Wayne and Holmes Counties, we value the trust our community places in us. That is why we want to be clear about our role during elections.We do not endorse candidates, oppose candidates, or tell people whom to vote for. As a 501(c)(3) charitable organization, we are prohibited from participating in political campaigns for or against candidates for public office. This is a legal requirement , not simply an organizational preference. Our responsibility is to serve Wayne and Holmes Counties and bring people together to help our neighbors. Nonpartisan does not mean silent We see the challenges people face every day: families struggling to afford groceries, workers facing transportation barriers, children needing opportunities to learn, and neighbors searching for mental health support. We have a role in helping our community and policymakers understand those needs. We can share information, educate elected officials, build relationships, and speak up about issues connected to our mission. We can also engage in some lobbying on specific legislation, within the limits that apply to charitable organizations. Speaking up about a community need is different from asking you to vote for a particular candidate. Can we do that? Our “Can We Do That? A Quick Guide to Nonprofit Advocacy” graphic uses a traffic-light approach to explain the difference. Green: Speak up for our community. Share stories, explain community needs, educate policymakers, and encourage civic participation. Yellow: Know the rules. Supporting or opposing specific legislation is lobbying, which comes with limits and responsibilities. Red: No candidate endorsements. We cannot support or oppose candidates, contribute organizational funds to their campaigns, or use our organizational voice to tell you whom to elect. We can encourage people to register and vote, and provide voter information, as long as those efforts remain neutral and do not favor or oppose candidates or political parties. Your vote belongs to you You may hear us discuss hunger, literacy, housing, transportation, or other issues affecting local families. You may see us meeting with elected officials to help them understand what is happening in our communities. Those conversations are about the people we serve. They are not candidate endorsements. We encourage you to ask questions, examine reliable information, learn about candidates, and make your own informed choices. The neighbors who turn to us for help have different backgrounds, beliefs, and political views. So do the donors, volunteers, and partners who make our work possible. Helping our community takes all of us. Election season will come and go. Our commitment to Wayne and Holmes counties continues regardless of the outcome. We encourage all of you to vote, and vote for who you think is the best candidate! Early voting begins October 6, 2026 through Sunday, Nov. 1, 2026 and Election Day is Tuesday, November 3, 2026. To find where you should go to vote Click Here. Go VOTE!!