8 years in...It looks like fun, because I love the work!

September 21, 2026

The laughter is real, so are the long hours, hard decisions, and leading with joy.

Eight years.


Eight years ago, I became the CEO of
United Way Wayne and Holmes. We were a staff of 3.5 people.  Today, we are a team of 5.5 people, and in between those two numbers is a story that is much bigger than staffing.


It is a story of change, relationships, hard decisions, a global pandemic, financial uncertainty, big ideas, mistakes, calculated risks, laughter, tears, and a whole lot of helping people.


And maybe it is time I admit something:


I think I make this job look too easy.


Or maybe too fun.


To be fair, I do have a lot of fun. I believe you can do incredibly serious work without being serious every minute you are doing it. I like big ideas. I like trying things that haven't been tried before. I like making people laugh. I like finding a way when everyone else sees a wall.


But behind almost every fun idea, new program, change in direction or seemingly quick decision have been hours, and sometimes months, of thought.


What happens if we do this?


What happens if we don't?


Who could this hurt?


Who could this help?


Can we afford it?


Can we afford NOT to do it?


Is this still the right way just because it is the way we've always done it?


Those questions have followed me for eight years.


And then there was COVID.


Nothing could have prepared us for that.


When the world shut down, United Way Wayne and Holmes didn't.


Our 2-1-1/ WHIRE service was the hotline. People needed answers. They needed food. They needed help. They needed someone to pick up the phone when everything they knew suddenly became uncertain.


We were figuring it out in real time, just like everyone else.


Those days changed me as a leader. They also reinforced something I already believed: United Way Wayne and Holmes has to be close enough to the community to know what people actually need, not what we assume they need.


That requires relationships.


Over these eight years, I have spent countless hours sitting across tables from nonprofit leaders, business owners, donors, school administrators, elected officials, community members and people who simply needed someone to listen.


I've learned that relationships aren't a side effect of this work.


They ARE the work.


Trust is built by showing up. Again and again and again.


The organization has changed, too. Not the mission - that is 70 years strong, but how we fulfill the mission.


Some of the decisions I am most proud of weren't the easiest ones.


We have questioned long-standing practices.
We've changed how we raise money and how we distribute it. We've invested in our internal systems. We've worked to make United Way Wayne and Holmes financially stronger and more sustainable, not simply for this year, but for the years ahead.


We have grown from three employees to 5.5 because the work grew.


And the work grew because we kept asking a very simple question:


How can we help?


Sometimes the answer has been a big community initiative.


Sometimes it has been books in the hands of children.


Sometimes it has been food.


Sometimes it has been connecting someone to a resource through 2-1-1.


And sometimes helping has looked remarkably small from the outside, a car repair, a household need, one obstacle removed so a working family could keep moving forward.


Those are often the moments that mean the most to me.


Because behind every spreadsheet, grant, donor meeting, strategic plan and board presentation is a person.


That's the part I never want to forget.


Eight years has also taught me that leadership can be lonely.


There are decisions you carry long before anyone else knows there is a decision to make.


There are nights you replay conversations in your head. There are ideas you abandon because the timing isn't right. There are changes you know are necessary even when you know they won't make everyone happy.


There are risks.


There are failures.


There are moments when you wonder whether you are getting any of it right.


And then there are days when someone tells you that their child can read because of a program you helped build. Or a family stayed housed. Or someone got to work. Or a nonprofit was able to serve one more person.


And you remember why you keep doing it.


I am proud of what we've built.


Not just because we are bigger.


Not just because we are financially stronger.


Not just because we've launched programs, raised money or helped thousands of people.


I am proud because after eight years, I still care deeply about getting it right.


I still lose sleep over decisions.


I still get ridiculously excited about a new idea.


I still believe relationships matter more than transactions.


I still believe organizations have to be brave enough to change. I have to be brave enough to lead that change.


And I still believe our job is ultimately pretty simple:


We Help.


The way we do that has changed dramatically over the past eight years. I expect it will change even more over the next eight.


Good.


Because communities change. Needs change. Resources change. And organizations that want to remain useful have to be willing to change, too.


So yes, I laugh a lot.


I make goofy videos. I dream up ideas that occasionally make my staff look at me like I've lost my mind. I probably make some of this look easier than it is.


But underneath all of that fun is something I take very seriously.


The privilege of being trusted with United Way Wayne and Holmes.


The responsibility of being trusted with our donors' dollars.


The responsibility of leading a team.


And most importantly, the responsibility of helping our neighbors when they need us.


Eight years later, that responsibility still matters to me just as much as it did on day one.


Maybe more.


And after eight years, I can say this with absolute certainty:


It has been hard. It has been fun. It has been exhausting. It has been rewarding. And it has been one of the greatest privileges of my life.


Here's to whatever comes next.



By Ashley Hershberger August 11, 2026
Reflections on My First Year at United Way Wayne & Holmes by Ashley Hershberger
By Ashley Hershberger July 6, 2026
Feeding Our Future: Knights United By: Ashley Hershberger One of the things I love most about our community is that when we see a need, we don't spend much time asking whose responsibility it is. We ask, "How can we help?" That's exactly how Feeding Our Future came to be. Over the past several months, we’ve been meeting with school leaders, teachers, food pantry staff, pastors, community partners, and community members and working together to answer a simple question: How do we make sure students have access to food when school isn't in session? Beginning October 2, 2026, West Holmes Local Schools will launch Feeding Our Future in partnership with United Way Wayne and Holmes Counties, the Love Center Food Pantry, and the Akron-Canton Regional Foodbank. Here's what that looks like: Elementary students who enroll will receive take-home food bags every other Friday and before school breaks. The bags will include easy-to-prepare foods like cereal, oatmeal, soup, fruit cups, granola bars, and other kid-friendly items to help fill the gap when school meals aren't available. Middle and high school students will have access to school-based pantries where they can pick up snacks, breakfast items, weekend food, and other essentials as needed. The food bags will be assembled at West Holmes High School by volunteers from across our community. Most importantly, there are no income qualifications . Families can participate whenever support is needed and for as long as it is helpful. Because the truth is that life happens. An unexpected bill, a medical expense, changing work schedules, rising costs, or simply a difficult season can impact any family. This program exists to provide support, not judgment. Working Together This program builds on a long tradition of caring for one another in West Holmes. It's not replacing efforts like Share-A-Christmas or the work that schools, churches, food pantries, and community groups have been doing for years. It's strengthening those efforts and creating another way to support students and families. People like Natalie Eichelberger, Mindi Campbell, Bob Porter, Brandi Smith, Andrea Povick, and many others have been doing this work for years. Through backpack programs, food drives, and countless acts of kindness, they've helped make sure students and families had support when they needed it most. Feeding Our Future exists because of that foundation . As someone who grew up here, that means a lot to me. My grandma, Pat, fed generations of students as a cook at Nashville Elementary, and many members of my family have served in the district as teachers and coaches. Through them, I've learned that schools are about more than academics and athletics… they're about taking care of our people. That's exactly what this partnership is designed to do. Each organization brings something valuable to the table: West Holmes Local Schools will coordinate the program, enroll families, host pantry spaces, manage volunteers and organize packing and distribution of food. United Way Wayne and Holmes Counties will bring local partners together, raise funds, pay bills and help ensure the program remains sustainable. The Love Center Food Pantry will help source food and stretch every donated dollar as far as possible. The Akron-Canton Regional Foodbank will connect resources and provide access to food at reduced costs. A special thank you to Kiana Leppla, Dawn Martin, and Katie Schwartz , whose vision and leadership helped move this idea from conversation to reality. Thank you to Greg Long and the Akron-Canton Regional Foodbank for helping connect the right people and resources. And a big thank you to Lisa Walker at TUFF Bags and the team at United Way of Tuscarawas County . Their willingness to share their experience, answer questions, and help another community build something similar has been incredible. Because of their generosity, we're able to learn from a program that is already making a difference for thousands of students in T-County. That's what I love most about this story. Communities helping communities. Neighbors helping neighbors. How YOU Can Help One of the things that makes Feeding Our Future special is that it belongs to the community. And community support will be what keeps Feeding Our Future going. The food in these bags and pantries doesn't appear on its own. It takes volunteers, partnerships, and financial support from people who believe every child deserves the opportunity to learn, grow, and thrive. Because of our partnerships, every dollar goes further than it would at a grocery store. In fact, just $26.50 can provide weekend food for one child for an entire school year. Think about that. For the cost of a family dinner out, a child can have food support every weekend throughout the school year. That's more than food. That's peace of mind for a parent. That's one less worry for a family. That's a student who can focus on learning, playing ball, performing in a concert, hanging out with friends, and simply being a kid. That's hope. At its heart, Feeding Our Future is about food, but it's also about making sure every child knows they matter and every family knows they are supported. When a student opens a backpack on a Saturday morning, I hope they find more than food. I hope they find a reminder that an entire community believes in them. Whether you'd like to donate, sponsor, volunteer, or learn more, please visit: www.uwwh.org/feedingourfuture Questions? Please feel free to reach out to me at (330) 231-4335 or email ashley@uwwh.org . Together, we're not just filling bags. We're building hope, strengthening families, and showing our children what it means to live in a community that cares. United, We Help.
By Kayley Cox June 2, 2026
Give With Confidence: How United Way Protects Every Dollar Part of our process at United Way Wayne and Holmes with grant application management is to verify that all nonprofits or organizations applying for funding are in good standing. And part of that process is doing your research and due diligence. “Good standing” can be subjective, so we have a standard criteria that we follow, for organizations applying for funding. We verify that each organization must be: - “In Compliance” with the Ohio Attorney General - “Active” with the Ohio Secretary of State - Ranked on third party watch sites, Candid and Charity Navigator. Why is this important you ask?? During my first year of managing grants at UWWH, we had a local organization apply for funding. I did my due diligence, looking up their information on each of the above sites. The first red flag: the organization was NOT in compliance with the Ohio Attorney General. We get it, it happens, maybe there is a staffing change and the new manager of this information wasn’t passed the memo. BUT there were additional red flags. The second red flag: the organization name that was applying for funding did NOT match their Employer Identification Number (EIN) that was legally filed. This can happen when an organization changes their name, but they would still have to register as a “DBA” (Doing Business As). It is my job to make sure I’m looking into this. The third red flag and biggest red flag: the organization was applying for funding for transportation... and after digging deeper into the organization, I found out that this organization was breeding dogs and delivering them to people who purchased them as a fundraiser for the “organization.” I know, I know. Sounds crazy, but this is a TRUE STORY. We do not fund puppy delivery. THIS is why it is important for us to trust but verify. THIS is also why we encourage people to donate to United Way. We are verifying and vetting this information, so you can be sure the Wayne and Holmes County organizations we fund are doing the work they say, both efficiently and effectively. And if something doesn’t feel quite right, we check it out. By law (Ohio Charitable Trust Act and the Ohio Charitable Organizations Act), nonprofits must be registered with the Ohio Attorney General . The OAG is responsible for protecting charitable assets and donors. Annual registration State/Annual report must be submitted to keep “In Compliance” with the OAG. The Ohio Secretary of State is responsible for a nonprofit’s legal existence as a corporation, keeping information on the nonprofit’s legal name, statutory agent, & whether the organization is “Active” or dissolved. If a nonprofit becomes inactive or is canceled by the state, it can: - Lose eligibility for grants - Lose tax exemptions - Be unable to enter contracts or operate legally Rankings on third party watch sites provide additional resources that help verify each organization’s information. Candid collects and verifies data on U.S. nonprofits using IRS records (Form 990, 990‑EZ, 990‑PF), Federal and state compliance data, and direct reporting from nonprofits themselves. Candid shows whether a nonprofit: - Is currently recognized by the IRS as tax‑exempt - Has had its status revoked or reinstated - Eligibility to receive tax‑deductible donations Charity Navigator is another resource we use to verify information because it: - Helps as an additional financial screening and identifies governance red flags - Compares charities within the same cause area - Assesses accountability and transparency practices - Has information in one spot that helps makes quick, informed giving decisions Stories like this are exactly why our vetting process matters. It protects donors. It protects the community. And most importantly, it ensures that resources go to organizations in Holmes and Wayne Counties doing the work they promise to do.  When you give to United Way Wayne and Holmes, you can give with confidence. Join us in supporting programs that are accountable, transparent, and changing lives right here at home. Text WEHELP To 44-321 or go to https://secure.givelively.org/donate/united-way-of-wayne-and-holmes-counties-inc
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