8 years in...It looks like fun, because I love the work!

September 21, 2026

The laughter is real, so are the long hours, hard decisions, and leading with joy.

Eight years.


Eight years ago, I became the CEO of
United Way Wayne and Holmes. We were a staff of 3.5 people.  Today, we are a team of 5.5 people, and in between those two numbers is a story that is much bigger than staffing.


It is a story of change, relationships, hard decisions, a global pandemic, financial uncertainty, big ideas, mistakes, calculated risks, laughter, tears, and a whole lot of helping people.


And maybe it is time I admit something:


I think I make this job look too easy.


Or maybe too fun.


To be fair, I do have a lot of fun. I believe you can do incredibly serious work without being serious every minute you are doing it. I like big ideas. I like trying things that haven't been tried before. I like making people laugh. I like finding a way when everyone else sees a wall.


But behind almost every fun idea, new program, change in direction or seemingly quick decision have been hours, and sometimes months, of thought.


What happens if we do this?


What happens if we don't?


Who could this hurt?


Who could this help?


Can we afford it?


Can we afford NOT to do it?


Is this still the right way just because it is the way we've always done it?


Those questions have followed me for eight years.


And then there was COVID.


Nothing could have prepared us for that.


When the world shut down, United Way Wayne and Holmes didn't.


Our 2-1-1/ WHIRE service was the hotline. People needed answers. They needed food. They needed help. They needed someone to pick up the phone when everything they knew suddenly became uncertain.


We were figuring it out in real time, just like everyone else.


Those days changed me as a leader. They also reinforced something I already believed: United Way Wayne and Holmes has to be close enough to the community to know what people actually need, not what we assume they need.


That requires relationships.


Over these eight years, I have spent countless hours sitting across tables from nonprofit leaders, business owners, donors, school administrators, elected officials, community members and people who simply needed someone to listen.


I've learned that relationships aren't a side effect of this work.


They ARE the work.


Trust is built by showing up. Again and again and again.


The organization has changed, too. Not the mission - that is 70 years strong, but how we fulfill the mission.


Some of the decisions I am most proud of weren't the easiest ones.


We have questioned long-standing practices.
We've changed how we raise money and how we distribute it. We've invested in our internal systems. We've worked to make United Way Wayne and Holmes financially stronger and more sustainable, not simply for this year, but for the years ahead.


We have grown from three employees to 5.5 because the work grew.


And the work grew because we kept asking a very simple question:


How can we help?


Sometimes the answer has been a big community initiative.


Sometimes it has been books in the hands of children.


Sometimes it has been food.


Sometimes it has been connecting someone to a resource through 2-1-1.


And sometimes helping has looked remarkably small from the outside, a car repair, a household need, one obstacle removed so a working family could keep moving forward.


Those are often the moments that mean the most to me.


Because behind every spreadsheet, grant, donor meeting, strategic plan and board presentation is a person.


That's the part I never want to forget.


Eight years has also taught me that leadership can be lonely.


There are decisions you carry long before anyone else knows there is a decision to make.


There are nights you replay conversations in your head. There are ideas you abandon because the timing isn't right. There are changes you know are necessary even when you know they won't make everyone happy.


There are risks.


There are failures.


There are moments when you wonder whether you are getting any of it right.


And then there are days when someone tells you that their child can read because of a program you helped build. Or a family stayed housed. Or someone got to work. Or a nonprofit was able to serve one more person.


And you remember why you keep doing it.


I am proud of what we've built.


Not just because we are bigger.


Not just because we are financially stronger.


Not just because we've launched programs, raised money or helped thousands of people.


I am proud because after eight years, I still care deeply about getting it right.


I still lose sleep over decisions.


I still get ridiculously excited about a new idea.


I still believe relationships matter more than transactions.


I still believe organizations have to be brave enough to change. I have to be brave enough to lead that change.


And I still believe our job is ultimately pretty simple:


We Help.


The way we do that has changed dramatically over the past eight years. I expect it will change even more over the next eight.


Good.


Because communities change. Needs change. Resources change. And organizations that want to remain useful have to be willing to change, too.


So yes, I laugh a lot.


I make goofy videos. I dream up ideas that occasionally make my staff look at me like I've lost my mind. I probably make some of this look easier than it is.


But underneath all of that fun is something I take very seriously.


The privilege of being trusted with United Way Wayne and Holmes.


The responsibility of being trusted with our donors' dollars.


The responsibility of leading a team.


And most importantly, the responsibility of helping our neighbors when they need us.


Eight years later, that responsibility still matters to me just as much as it did on day one.


Maybe more.


And after eight years, I can say this with absolute certainty:


It has been hard. It has been fun. It has been exhausting. It has been rewarding. And it has been one of the greatest privileges of my life.


Here's to whatever comes next.



By Katie Koglman • October 7, 2026
United We Help: Why United Way Wayne and Holmes Stays Nonpartisan  Turn on the television. Scroll social media. Check your mailbox. Election season brings a steady stream of political messages, each competing for our attention and asking us to choose a side. It can be overwhelming, especially when you are trying to separate facts from opinions and decide whom to trust. At United Way Wayne and Holmes Counties, we value the trust our community places in us. That is why we want to be clear about our role during elections.We do not endorse candidates, oppose candidates, or tell people whom to vote for. As a 501(c)(3) charitable organization, we are prohibited from participating in political campaigns for or against candidates for public office. This is a legal requirement , not simply an organizational preference. Our responsibility is to serve Wayne and Holmes Counties and bring people together to help our neighbors. Nonpartisan does not mean silent We see the challenges people face every day: families struggling to afford groceries, workers facing transportation barriers, children needing opportunities to learn, and neighbors searching for mental health support. We have a role in helping our community and policymakers understand those needs. We can share information, educate elected officials, build relationships, and speak up about issues connected to our mission. We can also engage in some lobbying on specific legislation, within the limits that apply to charitable organizations. Speaking up about a community need is different from asking you to vote for a particular candidate. Can we do that? Our “Can We Do That? A Quick Guide to Nonprofit Advocacy” graphic uses a traffic-light approach to explain the difference. Green: Speak up for our community. Share stories, explain community needs, educate policymakers, and encourage civic participation. Yellow: Know the rules. Supporting or opposing specific legislation is lobbying, which comes with limits and responsibilities. Red: No candidate endorsements. We cannot support or oppose candidates, contribute organizational funds to their campaigns, or use our organizational voice to tell you whom to elect. We can encourage people to register and vote, and provide voter information, as long as those efforts remain neutral and do not favor or oppose candidates or political parties. Your vote belongs to you You may hear us discuss hunger, literacy, housing, transportation, or other issues affecting local families. You may see us meeting with elected officials to help them understand what is happening in our communities. Those conversations are about the people we serve. They are not candidate endorsements. We encourage you to ask questions, examine reliable information, learn about candidates, and make your own informed choices. The neighbors who turn to us for help have different backgrounds, beliefs, and political views. So do the donors, volunteers, and partners who make our work possible. Helping our community takes all of us. Election season will come and go. Our commitment to Wayne and Holmes counties continues regardless of the outcome. We encourage all of you to vote, and vote for who you think is the best candidate! Early voting begins October 6, 2026 through Sunday, Nov. 1, 2026 and Election Day is Tuesday, November 3, 2026. To find where you should go to vote Click Here. Go VOTE!!
By Ashley Hershberger • August 11, 2026
Reflections on My First Year at United Way Wayne & Holmes by Ashley Hershberger
By Ashley Hershberger • July 6, 2026
Feeding Our Future: Knights United By: Ashley Hershberger One of the things I love most about our community is that when we see a need, we don't spend much time asking whose responsibility it is. We ask, "How can we help?" That's exactly how Feeding Our Future came to be. Over the past several months, we’ve been meeting with school leaders, teachers, food pantry staff, pastors, community partners, and community members and working together to answer a simple question: How do we make sure students have access to food when school isn't in session? Beginning October 2, 2026, West Holmes Local Schools will launch Feeding Our Future in partnership with United Way Wayne and Holmes Counties, the Love Center Food Pantry, and the Akron-Canton Regional Foodbank. Here's what that looks like: Elementary students who enroll will receive take-home food bags every other Friday and before school breaks. The bags will include easy-to-prepare foods like cereal, oatmeal, soup, fruit cups, granola bars, and other kid-friendly items to help fill the gap when school meals aren't available. Middle and high school students will have access to school-based pantries where they can pick up snacks, breakfast items, weekend food, and other essentials as needed. The food bags will be assembled at West Holmes High School by volunteers from across our community. Most importantly, there are no income qualifications . Families can participate whenever support is needed and for as long as it is helpful. Because the truth is that life happens. An unexpected bill, a medical expense, changing work schedules, rising costs, or simply a difficult season can impact any family. This program exists to provide support, not judgment. Working Together This program builds on a long tradition of caring for one another in West Holmes. It's not replacing efforts like Share-A-Christmas or the work that schools, churches, food pantries, and community groups have been doing for years. It's strengthening those efforts and creating another way to support students and families. People like Natalie Eichelberger, Mindi Campbell, Bob Porter, Brandi Smith, Andrea Povick, and many others have been doing this work for years. Through backpack programs, food drives, and countless acts of kindness, they've helped make sure students and families had support when they needed it most. Feeding Our Future exists because of that foundation . As someone who grew up here, that means a lot to me. My grandma, Pat, fed generations of students as a cook at Nashville Elementary, and many members of my family have served in the district as teachers and coaches. Through them, I've learned that schools are about more than academics and athletics… they're about taking care of our people. That's exactly what this partnership is designed to do. Each organization brings something valuable to the table: West Holmes Local Schools will coordinate the program, enroll families, host pantry spaces, manage volunteers and organize packing and distribution of food. United Way Wayne and Holmes Counties will bring local partners together, raise funds, pay bills and help ensure the program remains sustainable. The Love Center Food Pantry will help source food and stretch every donated dollar as far as possible. The Akron-Canton Regional Foodbank will connect resources and provide access to food at reduced costs. A special thank you to Kiana Leppla, Dawn Martin, and Katie Schwartz , whose vision and leadership helped move this idea from conversation to reality. Thank you to Greg Long and the Akron-Canton Regional Foodbank for helping connect the right people and resources. And a big thank you to Lisa Walker at TUFF Bags and the team at United Way of Tuscarawas County . Their willingness to share their experience, answer questions, and help another community build something similar has been incredible. Because of their generosity, we're able to learn from a program that is already making a difference for thousands of students in T-County. That's what I love most about this story. Communities helping communities. Neighbors helping neighbors. How YOU Can Help One of the things that makes Feeding Our Future special is that it belongs to the community. And community support will be what keeps Feeding Our Future going. The food in these bags and pantries doesn't appear on its own. It takes volunteers, partnerships, and financial support from people who believe every child deserves the opportunity to learn, grow, and thrive. Because of our partnerships, every dollar goes further than it would at a grocery store. In fact, just $26.50 can provide weekend food for one child for an entire school year. Think about that. For the cost of a family dinner out, a child can have food support every weekend throughout the school year. That's more than food. That's peace of mind for a parent. That's one less worry for a family. That's a student who can focus on learning, playing ball, performing in a concert, hanging out with friends, and simply being a kid. That's hope. At its heart, Feeding Our Future is about food, but it's also about making sure every child knows they matter and every family knows they are supported. When a student opens a backpack on a Saturday morning, I hope they find more than food. I hope they find a reminder that an entire community believes in them. Whether you'd like to donate, sponsor, volunteer, or learn more, please visit: www.uwwh.org/feedingourfuture Questions? Please feel free to reach out to me at (330) 231-4335 or email ashley@uwwh.org . Together, we're not just filling bags. We're building hope, strengthening families, and showing our children what it means to live in a community that cares. United, We Help.
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